Outdoor Exhibition Booth Experience

Overview

Topcon needed a strong presence at Agrishow 2025 to showcase its precision agriculture solutions in a highly competitive outdoor exhibition environment.

I led the design and production of large-scale booth graphics, creating a clear, durable, and highly visible experience tailored for outdoor conditions.

The Challenge

• Stand out in a large-scale outdoor exhibition with heavy machinery and competing brands
• Communicate precision agriculture technology in a simple, accessible way
• Adapt global brand visuals to resonate with a regional (Brazil/Latin America) audience
• Ensure durability and clarity of graphics in outdoor conditions

The Solution

• Designed large-format graphics featuring agriculture-focused imagery and messaging
• Created a clean and approachable visual system aligned with Topcon’s agri-tech positioning
• Emphasized clarity and readability for long-distance visibility in an open outdoor space
• Collaborated with vendors to ensure production quality and weather-resistant materials

Results

• Delivered a highly visible booth presence at one of Latin America’s largest agricultural trade shows
• Produced large-scale environmental graphics optimized for outdoor durability
• Strengthened Topcon’s positioning in the precision agriculture market
• Enhanced visitor engagement through clear and accessible visual communication