Designing a transportable brand experience for on-site demonstrations and field events
Project
Mobile Demo Trailer
Scope
Environmental Graphics, Vehicle Wrap Design
Role
Senior Production Designer – Visual Design & Production
Overview
Topcon required a mobile solution to showcase its precision agriculture technology directly in real working environments.
I designed a cohesive visual system for a demo trailer, transforming it into a transportable brand experience that communicates key product benefits clearly in the field.
The Challenge
Design a visually impactful experience within a compact, mobile structure
Communicate product functionality clearly in outdoor and field environments
Ensure graphics remain legible and engaging at various viewing distances
Adapt branding to curved surfaces and vehicle dimensions
The Solution
Developed a bold, curved visual layout to integrate product visuals and messaging seamlessly
Designed large-format graphics optimized for vehicle wrap application
Created a clear visual hierarchy to highlight key features and benefits
Ensured consistency with Topcon’s brand while adapting to mobile display constraints
Results
Delivered a highly visible and portable brand experience for field demonstrations
Enabled direct customer engagement in real working environments
Translated complex product features into clear, accessible visual communication
Produced durable, large-format graphics optimized for outdoor and mobile use
My Role
Senior Production Designer
Led the design and execution of environmental graphics for a mobile demonstration unit.
●Designed vehicle wrap and trailer graphics
●Adapted layouts for curved and dimensional surfaces
●Prepared production-ready files for large-format printing
●Coordinated with vendors for fabrication and installation
Tools
Adobe IllustratorPhotoshopInDesign
Gallery
MOBILE EXPERIENCE & VEHICLE GRAPHICS
16ft trailer with full vehicle wrap design
UTV-mounted display showcasing adapted graphics system